Baxendale Driving school

ART DIRECTION / UX - UI

The Baxendale Driving School operates in North London under a franchise of the Red Driving School. The Baxendale Driving School gains the majority of customers from its website, from which potential pupils can find phone number to inquire or book lessons. The target audience are men and women between the ages of 18 to 30.

Client

Baxendale Driving School

Tools

Photoshop

Sketch

Invision

APNGb

REDSIGN

The brief from client was simply "make the website look better". The initial stage was to divide and rearrange the content into sections with a better hierarchy and flow. I also requested that some sections were re-written to be more suited for the web. I decided to make the website a one-pager with anchore links to enhance the user journey, and to incorporate three points of contact to increase conversion.

The new design is a fuse between racing, hipster and retro style but still denoting a serious and corporate tone. The colour scheme is composed to give the design a gender neutral, prominent and youthful feeling.

Old website
Website redesign Mobile phone showing website

ANIMATION

The header animation was created by using the Photoshop Spin Blur Effect and merged with APNGb to an animed PNG.

Website redesign

Prohibitional Regular

Azo Sans Bold

Azo Sans Medium

Azo Sans Regular

Website icons
Website redesign