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Baxendale Driving school

Art direction / UX / UI

The Baxendale Driving School operates in North London under a franchise of the Red Driving School. The Baxendale Driving School gains the majority of customers from its website, from which potential pupils can find phone number to inquire or book lessons. The target audience are men and women between the ages of 18 to 30.

Client

Baxendale Driving school

Software

Sketch

Photoshop

APNGb

Invision

Redesign of website

The brief from client was simply "make the website look better". The initial stage was to divide and rearrange the content into sections with a better hierarchy and flow. I also requested that some sections were re-written to be more suited for the web. I decided to make the website a one-pager with anchore links to enhance the user journey, and to incorporate three points of contact to increase conversion.

Redesign
Redesign
Redesign

New Design

The design is a fuse between racing, hipster and retro style but still denoting a serious and corporate tone. The colour scheme is composed to give the design a gender neutral, prominent and youthful feeling.

New design
New design
New design
New design

Header Animation

The APNG is created by using the Spin Blur effect in Photoshop and then merged with APNGb into an animated PNG.

Header animation
Header animation
Header animation

Prohibitional Regular

Azo Sans Bold

Azo Sans Medium

Azo Sans Regular