The typeface Bryant Pro is a modern sans serif creating a clean, contemporary and minimalistic approach as the same time, with its rounded corners gives the logo a young and fresh feeling.
The colours are vibrant and fresh but still with a degree of corporate touch symbolising growth, ambition, stability, wisdom and confidence.
Transformation - The logos represent the gradual transformation which Concern offers the young adults. The colour gradient represent both the platform and the progression in their career. A smaller sizes version was created with only four colour bars to enable to visualise the distinctive gradient.