Phone and tablet showing coolins website

CONCERN

BRANDING

Create a logo for an Avanza owned agency which provides a platform for young adults between age of 20-30s in establishing their career in insurance industry.

The logo should resonate a corporate and yet youthful identity within these young adults.

Vibrant Colour but constrain to corporate image at the same time. Logo with typography strength with minimal or without graphic symbol.

Client

Concern

Tools

Illustrator

Branding

Mockups

Typeface

The typeface Bryant Pro is a modern sans serif creating a clean, contemporary and minimalistic approach as the same time, with its rounded corners gives the logo a young and fresh feeling.

Colours

The colours are vibrant and fresh but still with a degree of corporate touch symbolising growth, ambition, stability, wisdom and confidence.

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CONCEPT

Transformation - The logos represent the gradual transformation which Concern offers the young adults. The colour gradient represent both the platform and the progression in their career. A smaller sizes version was created with only four colour bars to enable to visualise the distinctive gradient.