Coolins' major obstacle was the absence of branding and visual identity. After thorough research into the business, USPs, target audience and competitors, I was able to establish a concept. I built the concept upon these core objectives:
elevating organisations, and strengthening employees. An organisation can only reach higher ground by achieving such objectives.
Based upon these details, I came up with a visual representation of a pyramid. Using building blocks, each block is dependent on one another for a strong foundation, which is vital for reaching higher ground. The logo is designed with
three building blocks intertwined within one another. This symbolises connections and unity within an organisation. The blocks are transformed into rounded shapes that convey humane qualities, and they also represent soft skills.
Courses offered by Coolins cover such qualities and skills.
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