Phone and tablet showing coolins website

COOLINS

ART DIRECTION / BRANDING / UX / UI

Coolins is a leading provider of corporate training and development. Coolins' purpose is to increase productivity and to enhance performance of businesses through their staff, whilst empowering employees and strengthening their career prospects of better positions within organisations.

CLIENT

Coolins Training & Consultancy

SOFTWARE

  • Illustrator
  • Photoshop
  • After Effects

BRANDING

Coolins' major obstacle was the absence of branding and visual identity. After thorough research into the business, USPs, target audience and competitors, I was able to establish a concept. I built the concept upon these core objectives: elevating organisations, and strengthening employees. An organisation can only reach higher ground by achieving such objectives.

Based upon these details, I came up with a visual representation of a pyramid. Using building blocks, each block is dependent on one another for a strong foundation, which is vital for reaching higher ground. The logo is designed with three building blocks intertwined within one another. This symbolises connections and unity within an organisation. The blocks are transformed into rounded shapes that convey humane qualities, and they also represent soft skills. Courses offered by Coolins cover such qualities and skills.

Coolins logo
Coolins Logo
#EFCA00
#016FB4
#838A87
#333333
DIN CONDENSED A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Kepler a b c d e f g h i j k l m n o p q r s t u v w x y z
Business card

UX / UI

The six-page responsive website was designed with the same concept as the logo; to represent building blocks. To make it look fresh and different, I converted the shapes into a redefined and minimal representation. These shapes can be seen in the headers of each page as well as all of the section headlines.

Video showing Coolins homepage
Icons used in Coolins website
Woman holding ipad
Coolins website on an iPhone Coolins website on an iPhone Coolins website on an iPhone Coolins website on an iPhone