Digital new agency

ART DIRECTION / BRANDING / UX - UI

An agency consisting of several sister companies such as media, innovation, programmatic and technology needed to update its branding and communication. The problem was that the managment did not know how they wanted to be perceived.

Client

Digital New Agency

Tools

Workshops

Photoshop

Illustrator

Indesign

Justinmind

Sketch

After Effects

Branding

Workshop

Whiteboard and pens

Smart. It is giving the audience room for interpretation and after thought. It is not giving all the answers.

The project started off by arranging a workshop where a selected number of people from the business participated and brainstormed the core values.

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Colours

The colours represent stability, flexibility, new thinking, trust, down to earth and growth. The spectrum spans from masculinity to femininity.

Typeopgraphy

Bebas Neue is a stylish sans serif typeface being described as brave and eye-catching. With its simple, geometric and compressed shapes it presents a minimalistic feeling. Paired with Source Sans Pro, which also is a clean and modern sans serif. To create a dynamic och trendy approach a distinctive hierarchy was chosen between headlines and body copy.

BEBAS New

Source Sans Pro

SemiBold

Regular

UX / UI

WIREFRAMES

Wireframes

Concept

Tagline

Home

How does one define a home? A place where you feel safe, to feel at home, but does not necessarily be your home.

Growth

Green, flourishing, nature

Tänk dig att det är kallt, det blåser, havet guppar obarmhärtigt och det är beckmörkt. Gummibåten där du sitter i är liten och följer vågornas minsta rörelse. Det känns hopplöst. Men så plötsligt ser du ett ljus i mörkret. En antydan till land. Du kommer allt närmare och vad som kommer att likna en ö i takt med att solen uppenbarar sig och stormen mojnar. När du kliver i land, bländad av den oslagbara atmosfären och grönskan slår det dig att du hittat hem. Välkommen till kunskapens ö, möjligheternas ö, pionjärernas ö. Din ö!

Phone and tablet showing coolins website
Phone and tablet showing coolins website