Came up with a concept and design for an online campaign. “The focus of the campaign was to get mothers, aged 25-40 to bring a bit of excitement to their BBQ by trying out different beef cuts or making their own homemade burgers. Whilst many consumers are used to cooking ready-made, shop bought beef burgers on their BBQ, that summer we wanted to encourage consumers to make their own burgers or sliders from Red Tractor beef mince. “
As the client did not have any brand guidelines, my role was not only to come up with a campaign but also to choose colours and typography. The idea behind the design was to make it look fresh, summery and vibrant.