The brief stated to come up with creative ideas where the audience could interact with all the partner brands in the Bond film, Spectre. The heroes in the campaign had to be the partner brands rather than the film. These ideas also had to consider the stricter advertising standards for various countries where alcohol advertising is prohibited. The partner brands were Sony, Bollinger champagne, Belvedere vodka, Omega Watch, Jeep and Aston Martin.
The difficulty with the brief was to find information and assets, as at the time of the brief, the film was still in production.