The brief stated to create a video to promote the product Surf (without any budget). Surf faced major problems - parents did not see a reason to buy and found the product unnecessary, and an encouragement to increased screen time for their children.
I created a story that address these problems by comparing how parents already protect their children, as well as gives further information about the benefits of the product.
The project was completed solely by me. From story, planing, photography (with a normal SLR camera), editing to final product.
NOTE: The voice-over is not final
To attract the target audience, mothers and their children - a soft, playful, simplistic and minimal logo was created as a reflection of the product itself.