Suzuki header

Suzuki Vitara

Interactive idea / pitch

The brief stated to come up with an interactive idea for the new Suzuki Vitara 2015. The client’s only optional preference was to have the car spin 360 degrees. I decided to evolve the “car spin” effect into an informative and fact-based idea, based on the car’s special features for each season.  

As it was a pitch and the client did not provide any assets, all images used were “Google images” which I retouched and composed in Photoshop.

Client

Suzuki

Software

Photoshop

Landing screen

Landing screen

The basic idea is to utilise the same landscape background photographed during different seasons to augment the seasonal feature information on screen. When the user rotates the car, each 90 degrees of rotation will slowly transition the background between seasons, changing the information on scree n to match each background respectively. The current season is highlighted by the icons lower right. The user will land initially on the Autumn screen. Rotation of the vehicle is accomplished by the user clicking and dragging their mouse.

Autumn screen

Autumn screen 2

  • - More facts about the car during autumn season
  • - The rain will be animated

Winter screen

WINTER SCREEN

Facts about the cars winter feature

Winter screen 2

WINTER SCREEN 2

The snow will be animated

Spring screen

SPRING SCREEN

Pollen and insects will be animated floating/flying past to reinforce that the scene is currently Spring time

Summer screen

SUMMER SCREEN

Animated sun

Final screen

FINAL SCREEN

When the user has completely rotated the car (one full revolution), the end screen will show allowing users to find out more about the car, clicking through to the main website, or perhaps a nearest dealer locator built into the unit.