An Avanza owned agency providing a platform for young adults between the age of 20-30s who wants to establish a career in the insurance industry.
The client lacked a any branding or visual identity. The brief called for the creation of a logo focused on typography, with minimal or no graphic symbols, that would convey a corporate yet youthful vibe, resonating with the target audience.
MY ROLEI was responsible for crafting the identity, from concept development and mockups to selecting the typeface and color palette, all the way through to the final logo design.
THE RESULTThe client was very satisfied with both the concept and the final design, which was delivered in two sizes to ensure the logo's color gradient was clearly visible.
The typeface Bryant Pro is a modern sans serif creating a clean, contemporary and minimalistic approach as the same time, with its rounded corners gives the logo a youthful and fresh feeling.
The colors are vibrant and fresh, yet maintain a corporate feel, symbolising growth, ambition, stability, wisdom and confidence.
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The logo symbolise the gradual transformation that Concern offers to young adults. The color gradient represents both the platform and the progression in their careers. A smaller version of the logo was created with just four color bars to clearly highlight the distinctive gradient.
