Phone and tablet showing coolins website

VISUAL DESIGN / BRANDING / UX / UI

Coolins

Coolins is a provider of corporate training and development, committed to elevating business productivity and performance. Their mission is to empower employees, enhancing their skills and career prospects while driving organisational growth and success.

Tools

  • Illustrator
  • Photoshop
  • After Effects

Branding

The Project

Coolins lacked of any visual presence such as branding and visual identity.

My Role

I developed a new brand from concept to implementation including logo, colour palette och typefaces.

The Result

The conceptual logo represents strong foundation, elevation and soft values, reflecting the brands’s essence. I also designed business cards that align with this concept. The client was very happy with the outcome.

Coolins logo
Coolins Logo
DIN CONDENSED
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Keplar
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Business card

Website

The Project

Coolins lacked a website, which hindered their ability to effectively market their services online.

My Role

I took full ownership of the project, overseeing content strategy, UX design, user journeys, wireframes, animations, video production, and visual design.

The Result

A six-page website featuring animations and video snippets.The new site significantly boosted conversions, and the client was highly satisfied with the results.

Website Header

Video showing Coolins homepage

Home Page

Icons used in Coolins website

Iconography

Woman holding ipad
Coolins website on an iPhone Coolins website on an iPhone Coolins website on an iPhone