A newly established dog boarding center offers first class service, available 24 hours a day. Dogs enjoy the freedom to roam and are provided with scheduled baths, ensuring a comfortable and enjoyable stay.
Amidst fierce competition in the dog boarding industry, Dogotel struggled to stand out due to the lack of branding and a logo. I was tasked with designing a logo that combined vibrant colors with a professional yet playful look.
My RoleI was responsible for developing the concept, designing logo sketches, and establishing the brand colors and typeface.
The ResultI delivered a vibrant and playful logo along with a graphic profile, which the client incorporated into their communications. Additionally, I created a custom-designed business card and proposed an idea for a branded car.
Colour tryouts
