Native Bionics, a startup developing and selling ergonomic furnitures. Their first product, Surf, aimed for children to keep good posture and avoid injuries while using tablet or mobile phones.
Native Bionics faced the challenge of raising awareness for their product. Parents, their target audience did not find a clear reasons to purchase the product. Native Bionics lacked funds to spend on advertising hence I was asked to creating a video to effectively market the product which would be shared on social media.
MY ROLEI was solely responsible for the entire project, which involved concept development, story creation, storyboard design, location scouting, directing, filming (using an SLR camera), and video editing.
THE RESULTThe result was an engaging and convincing story that effectively conveyed the message that parents want the best for their children.
NOTE: The voice-over is not final
The goal was to establish a product identity for Surf that seamlessly aligned with the brand logo while also being strong enough to stand alone.
MY ROLEI was responsible for generating ideas, creating sketches, and delivering the final artwork.
THE RESULTI developed a visual identity that conveys a soft, playful feeling while remaining simplistic, complementing well the brand logo. The logo was prominently featured across all marketing materials, packaging, and even the product labels themselves.
Package - Label and tape design