Suzuki released a new version of their iconic car model Vitara
A pitch where Suzuki wanted a concept of an interactive idea to promote their new model. The client’s only optional preference was to have the car spin 360 degrees
My RoleI was responsible for the concept, idea and implementation
The ResultAs just rotating the car do not give the user much value, I came up with an interactive idea where the spin effect became an informative and fact-based idea, based on the car’s special features for each season
NOTE: This showcase an idea rather than final artwork
The viewer will see a selection of features which are beneficial in autumn. When the user drag or click the car it will spin 45° and showcase additional features
Showcasing the features of the car during winter season
The snow will be animated
Pollen and insects will be animated floating/flying past to reinforce that the scene is currently Spring time
Animated sun
The final screen is displayed after the user completes a 360° spin of the car. Here the user can click find out more which would take them to the website or a “nearest dealer” locator