Suzuki launched an a new version of their iconic car model, the Vitara.
A pitch where Suzuki wanted a concept of an interactive idea to promote their new model. The client's only optional preference was to have the car spin 360 degrees.
My RoleI was responsible for the concept development, idea and implementation.
The ResultAs simply rotating the car wouldn't provide much value to the user, I developed an interactive concept where the 360-degree spin became an engaging, informative experience. Each rotation highlighted the car's unique features tailored to each season.
The viewer will see a selection of features which are beneficial in autumn. When the user drag or click the car it will spin 45° and showcase additional features.
Highlighting the car's features designed for optimal performance during the winter season.
The snow will be animated.
To emphasise the spring season, pollen and insects will be animated, gently floating and flying by in the scene.
Animated sun.
The final screen appears after the user completes the 360° spin of the car. Here, they can click "Find Out More" to visit the website or access a "Nearest Dealer" locator.