A startup in the health service sector where customers get the result from the check-up online
Svensk Provtagning already targeting B2C customers but wanted to venture in to the B2B market. To be able to reach out to the new market they required an updated graphic profile, landing pages and an email.
MY ROLEI developed a new graphic profile tailored to appeal to CEOs and HR departments. Additionally, was responsible for the UX and UI design for two landing pages and the accompanying email campaign.
THE RESULTWith the new graphic profile, landing pages, and email campaign, Svensk Provtagning were able to reach out to a new market, a crucial move for the growth and value of the startup.
A more refined color palette was developed to effectively attract B2B customers.
Page targeting CEO and HR
Page targeting Employees
Page targeting Employees
Email to be sent to CEO and HR